App Icon Design + A/B Test for iOS & Android

Quick answer: App icon design for the store is about one thing: being recognised and tapped at small sizes. In this $99 package we design two new icon variants, check them against your top competitors at search-result size, export every iOS and Android size, and give you notes for testing them against your current icon.

What's included

Two new icon variants, designed to be tested against your current icon.
A small-size check: how each reads in search results and on a home screen, next to your top competitors.
iOS 1024 x 1024 px App Store icon plus light, dark and tinted appearances where you need them.
Android 512 x 512 px Play Store icon and adaptive icon foreground and background layers.
Test setup notes for Apple product page optimization or Google Play store listing experiments.

Not included: full brand identity, logo systems, in-app illustration.

Why it matters

Your icon is the one asset shown everywhere: search results, browse, top charts, the home screen, notifications. In search it sits next to competitors at a small size, so detail disappears. Apple's guidance favours simple, recognisable shapes (Apple HIG: App icons), and Google publishes exact specs for Play icons (Android Developers).

Testing an icon on each store

On the App Store, icon variants for product page optimization must be included in your app binary, so plan the test with your next build. On Google Play you can test the store icon with store listing experiments without a new build. Details in how to A/B test an app icon.

How it works

Buy the package. One-time payment, no subscription.
Send a short brief. Your App Store and/or Google Play link, or, if you are not live yet, what the app does and who it is for.
We deliver. Files and copy you can paste or upload yourself. We don't need access to your App Store Connect or Play Console account.
Ship one change and measure it. Every delivery says what to ship first and which metric to watch.
Revisions. Two revision rounds are included. Reply to the delivery with what you want changed.

Delivery: 3–4 business days after we receive your brief. Price: $99 one-time. Two revision rounds included.

Questions before buying

Questions before you buy? Email muneebrana@xtraappstudios.com or message us on WhatsApp.

Sources

Apple Human Interface Guidelines: App icons (accessed 26 October 2026)
Android Developers: Google Play icon design specifications (accessed 26 October 2026)
Android Developers: Adaptive icons (accessed 26 October 2026)
Apple: Product page optimization (accessed 26 October 2026)
Google Play Console Help: Run store listing experiments (accessed 26 October 2026)

FAQ

Questions

Do you redesign my logo?

No. We design store icons. If your logo works as an icon, we build on it.

Which file formats do I get?

PNG exports at all required sizes, plus layered source files.

Can you design a game icon?

Yes. Game icons follow the same rules, usually with a character or key object.

Why does Apple need the icon in the build to test it?

Apple's product page optimization serves alternate icons from the binary, so they must ship in an update.

Will a new icon hurt my brand?

That's why we test it. If the current icon wins, you keep it.