Play rules
320–3,840 px, max 2:1, no alpha (Play help).
Feature graphic
Keep key content centred; avoid small text.
Other tools
General generator · Play sizes guide.
Done for you
How to make Play Store screenshots
Follow these steps in order. Each one is something we do on client work.
- Pick 9:16. Fits Play's 2:1 limit.
- Upload a real capture. Current build.
- Write a caption. Benefit-led.
- Export JPEG or 24-bit PNG. No alpha.
- Make 2–8. Per device type.
- Add a feature graphic. 1,024 × 500 px.
Worked example (hypothetical)
This example is illustrative. The app is made up, and so are any numbers in it.
Imagine GymLog exports transparent PNGs. Play rejects them. We'd re-export as 24-bit PNG with a solid background.
Screenshot specs we design to
Both stores publish exact requirements. These are the ones that matter most for a phone-first app.
| Store / device | Size or rule | Count |
|---|---|---|
| App Store, iPhone 6.9-inch | 1320 × 2868, 1290 × 2796 or 1260 × 2736 px (portrait) | 1–10 per device size |
| App Store, iPad 13-inch | 2064 × 2752 or 2048 × 2732 px (portrait) | 1–10 per device size |
| App Store, format | .jpeg,.jpg or.png | — |
| Google Play, phone | JPEG or 24-bit PNG, 320–3,840 px, long side no more than 2× the short side | Minimum 2 to publish, up to 8 per device type |
| Google Play, Chromebook / tablet | 1,080–7,680 px, 16:9 or 9:16 | Minimum 4 recommended |
Google Play listing fields and their limits
Play Console enforces these limits for every language, full-width or half-width characters alike.
| Field | Limit | Policy notes |
|---|---|---|
| App name | 30 characters | No emojis, ALL CAPS (unless brand) or store-ranking claims |
| Short description | 80 characters | First text users see on the detail page |
| Full description | 4,000 characters | Repetitive or irrelevant keywords can lead to suspension |
| App icon | 512 × 512 px, 32-bit PNG, max 1,024 KB | No badges or text implying ranking |
| Feature graphic | 1,024 × 500 px, JPEG or 24-bit PNG | No alpha |
How we measure the result
A tool gets you a correct file or a quick check; it doesn't tell you whether the result converts. After you upload, watch conversion in App Analytics or Play Console, and use product page optimization or store listing experiments to compare versions. Re-run the tool whenever Apple or Google updates their specs, which they do when new devices ship. We re-check the official spec pages each time we update these tools.
Common mistakes
- Transparency. Not accepted.
- Over 2:1 ratio. Rejected.
- One screenshot. Need two.
- No feature graphic. Missed placements.
Checklist
Copy this list into your release notes or ticket and tick each item off before you ship.
- 9:16
- Real capture
- Caption
- No alpha
- 2–8 screens
- Feature graphic
Sources
- Google Play Console Help: Add preview assets to showcase your app (accessed 26 October 2026)
- Apple App Store Connect Help: Screenshot specifications (accessed 26 October 2026)
- Play Console Help: Create and set up your app (accessed 26 October 2026)
- Play Console Help: Metadata policy (accessed 26 October 2026)
Questions
Default size?
1080 x 1920.
Feature graphic?
1024 x 500.
Tablets?
7- and 10-inch presets.
Free?
Yes.
Uploaded?
No.
How many screenshots does Google Play need?
At least two to publish, up to eight per device type.