How to make iPad screenshots that convert
Follow these steps in order. Each one is something we do on client work.
- Use the 13-inch size. 2064 × 2752 px or 2048 × 2732 px portrait.
- Design for the canvas. Show split views, sidebars and multitasking.
- Rewrite captions. iPad users may use the app differently.
- Use landscape if the app does. Match real usage.
- Keep text large. Still small in search.
- Upload separately. Don't reuse iPhone art.
iPad App Store screenshot: key rules and context
Sizes
13-inch iPad: 2064 x 2752 or 2048 x 2732 portrait; 2752 x 2064 or 2732 x 2048 landscape (Apple specs). Up to 10 screenshots.
When they're required. If your build supports iPad (including iPhone apps that run natively on iPad), App Store Connect asks for iPad screenshots. iPhone-only apps don't need them.
Design tips
- Landscape often suits iPad apps better.
- Show layouts that only work on a big screen.
- Keep captions large; iPad thumbnails are still small in search.
- Don't letterbox phone screenshots.
Related sizes. iPhone sizes are in App Store screenshot sizes. For the iPad icon see iPad app icon design.
Worked example (hypothetical)
This example is illustrative. The app is made up, and so are any numbers in it.
Imagine SketchPad Pro uses stretched iPhone screenshots on iPad. We'd rebuild them in landscape to show the canvas, tool palette and Apple Pencil input, which guideline 2.3.3 explicitly allows as overlays.
Common mistakes
- Stretched iPhone art. Wrong ratio.
- Ignoring landscape. Many iPad apps live there.
- Same captions. Missed iPad features.
- Tiny UI. Zoom into key areas.
If you want this handled for you, our pricing page lists every fixed package.
Screenshot specs we design to
Both stores publish exact requirements. These are the ones that matter most for a phone-first app.
| Store / device | Size or rule | Count |
|---|---|---|
| App Store, iPhone 6.9-inch | 1320 × 2868, 1290 × 2796 or 1260 × 2736 px (portrait) | 1–10 per device size |
| App Store, iPad 13-inch | 2064 × 2752 or 2048 × 2732 px (portrait) | 1–10 per device size |
| App Store, format | .jpeg,.jpg or.png | — |
| Google Play, phone | JPEG or 24-bit PNG, 320–3,840 px, long side no more than 2× the short side | Minimum 2 to publish, up to 8 per device type |
| Google Play, Chromebook / tablet | 1,080–7,680 px, 16:9 or 9:16 | Minimum 4 recommended |
How we measure the result
For iPad App Store screenshot, success is measured on conversion, not looks. Store listing experiments in Play Console compare your variants against the current listing. We change one element at a time and note the date so the result can be traced to that change.
Checklist
Copy this list into your release notes or ticket and tick each item off before you ship.
- 13-inch size
- iPad-specific layouts
- iPad captions
- Orientation matches use
- Separate upload
Sources
- Apple: Screenshot specifications (accessed 26 October 2026)
- Apple App Store Connect Help: Screenshot specifications (accessed 26 October 2026)
- Play Console Help: Add preview assets to showcase your app (accessed 26 October 2026)
Questions
Do I need iPad screenshots?
Only if your app supports iPad.
Which iPad size should I upload?
13-inch; Apple can scale for smaller iPads.
Can I use the same screenshots as iPhone?
They must match iPad dimensions and should show iPad UI.
Portrait or landscape?
Whichever your app is mainly used in.
How many?
Up to 10.
Are iPad screenshots required?
If your app runs on iPad, App Store Connect asks for iPad screenshots. Check the spec page for the sizes it accepts.